Jackson & Connor, Northampton

My Local MA is how we stand united for local businesses and organizations across Massachusetts. Use the resources on this page to show your support, amplify your efforts, and make the case for local to customers, visitors, and everyone in your network.

There’s no better time to think local than the holidays. Use the resources below to remind your customers that this is the season to show main street some love.

“Ready-to-use” items can be used as is, without special knowledge of graphic applications. “Make it your own” items are fully editable using Adobe applications. Holiday-themed Facebook Frames for profile pictures and GIPHY stickers for Instagram stories are also available on those platforms. All assets are available free of charge.


  • Window flyers
  • Insert for shopping bags
  • Printable gift tag
  • Social media badges
  • Sample social media language
  • Printable holiday bingo card
  • Bingo card for social media stories

Make it your own

  • Sample customer email and headlines
  • Customizable window flyers
  • Social media templates and badges
  • Holiday bingo card template

If you own or manage a local business or organization, you already wear a lot of hats. But maybe visual designer is not one of them. You can use these resources as is, without special knowledge of graphics applications. Put up a flyer in your store. Show your support on social media. Let people know that local matters.

For your business

  • 8.5” x 11” window flyer
  • Info sheet
  • Poster – text only

For social media

  • My Local MA Instagram post image
  • My Local MA Facebook & Twitter header image
  • Mask Up MA Instagram post image
  • Mask Up MA Facebook & Twitter header image

Our logos

  • My Local MA logo
  • Mask Up MA logo
  • Color badges
  • Badge instructions

Other useful stuff

  • Email signature file
  • Window/bumper sticker including logo and “Put your money where your heart is”

The resources below are fully editable using Adobe applications and available to you free of charge. Go ahead and make them your own.

For your business

  • Template for 1/4 page newspaper ads for publications
  • Poster – space to add specific business photo/logo
  • Safe shopping/safe dining location window flyer
  • 4-up size flyer
  • Sample customer email/newsletter

For social media

  • Customizable Facebook header cover photo with My Local MA badge
  • Customizable Twitter header with My Local MA badge
  • Facebook & Twitter post image with My Local MA badge

Our logos

  • My Local MA
  • Mask Up MA
  • Location badge
  • Combined Experience/Location badge

Other useful stuff

  • Banners for poles on Main Streets

Many businesses and organizations have already joined the My Local MA movement. See how they’re making use of our assets to power up their message and show support for local life in Massachusetts. And don’t forget to use our #mylocalMA hashtag on social media when sharing your take on the campaign for a chance to be featured on this page.

You can also personalize your personal Facebook profile picture or Facebook business page profile image with a My Local MA Frame. Find this by going to “Update your picture”, “Add a frame”, and search for “My Local MA”.

Animated GIPHY stickers are also available for use in Instagram Stories. Take your image and video customization to the next level by searching for “My Local MA” in Instagram Stories.